Key Responsibilities:
To build, manage and maintain complete ownership of all the Digital Channels being offered to customers, corporate customers, payment merchants and Easypaisa agents. These channels would include all Apps and Portals being offered and complete responsibility of the user interfaces and services being offered on these channels. Key responsibility would be customer onboarding and customer journeys through different use cases available on these channels. Also responsible for all UI/UX testing and implementing design thinking behind building every aspect of these channels.
•Develop the product roadmap and set strategic direction and vision for all Digital Channels
•Complete ownership of all the User Interfaces on the Apps and Portals
•Working closely with cross functional teams and with PD/IT, Digital Wallet and Digital Payments teams in improving the existing or developing new use cases on the Digital Channels as well as defining and monitoring the end-2-end consumer journeys across all features/products on the Apps and Portals
•Responsible for in-depth testing and quality assurance of all new features/products on the Digital Channels to ensure seamless customer usage and satisfaction
•Complete ownership of defining Product pricing and achieving strategic targets/goals with complete P&L ownership across all sales channels
•Manage and lead all new Digital Channel product initiatives including innovation through process
•Responsible for all Apps and Portals for Customers, Agents, Corporates and Payment merchants
•Responsible for extracting all Consumer and Business Insights for the Wallets, performing the necessary analytics to track budget, monitor statistics, determine trends, variances and identifies opportunities for improvement and scaling up of the Digital Channels
•Manage and improve the registration and onboarding process within the Digital Channels
•Responsible for all Usability and UI/UX testing for all the digital channels and implementing design thinking across the team for all use cases in the Apps and Portals
•Identifying and resolving customer complaints identifying areas for improvement
•Identifying and explore new partnerships for new technology solutions or features for the Apps and Portals
•Working closely with all Sales and B2B teams for development and roll out of the Digital Channels