The GM – BD (Diagnostic) shall provide leadership to diagnostics services in technical, scientific and regulatory areas.

Basic Job Responsibilities/Authorities

• Marketing services in coordination with relevant department, Creating and analyzing the new market opportunities.
• Responsible for end to end marketing campaigns in consultation with Director Diagnostics for all diagnostics services including analyzing the markets and competitors.
• Preparation of annual Goals
• Monitor, review and forward activity reports reflecting volume of work, procedures utilized and analyses setting forth progress, trends and appropriate recommendations or conclusions to senior management.
• Participates in top management meetings to give inputs regarding future planning and improvements in the current operating systems of the department.
• Budgeting and forecasting for Diagnostic services
• Analysis of management information reports and taking decisions and guiding for future planning
• Ensures smooth operations of Diagnostic Services.
• Assistance to HR Department recruitment and termination of non-faculty.

Technical / Special Job Responsibilities

• Approval of finance related matters of consumables, kits and Instruments for COCO (Company Owned & Company Operated) Labs, & collection centers in consultation with Director Diagnostics.
• In consultation with Director Diagnostic, Plans and prepares proposals for the Diagnostic equipment’s purchase/placements in COCO labs.
• Ensures smooth running of COCO lab and collection centers by providing necessary support to the consultants and handles day to day routine matters of the Labs.
• In consultation with Director Diagnostics manage the operational policies and procedures of diagnostic services, coordinate with medical staff on issues, which impact diagnostic services. 
• In consultation with Director Diagnostics determine fiscal requirements and prepare an annual budget for the diagnostic services; monitor, verify, reconcile expenditure of budget funds on a periodic basis. Prepare capital budget requirement as needed.
• Marketing services in coordination with relevant department, Creating and analyzing the new market opportunities.
• Responsible for end to end marketing campaigns in consultation with Director Diagnostics for all diagnostics services including analyzing the markets and competitors.
• Preparation of annual Goals
• Monitor, review and forward activity reports reflecting volume of work, procedures utilized and analyses setting forth progress, trends and appropriate recommendations or conclusions to senior management.
• Participates in top management meetings to give inputs regarding future planning and improvements in the current operating systems of the department.
• Plan and conduct meetings with other staff to ensure compliance with established practice, to implement new policies.
• Responsible for recommending various personnel actions including hiring, performance appraisal, promotions and disciplinary actions to HR Department. 
• Monitor Inventory control, minimizing leakage/pilferage and wastage of resources.
• Maintains cost effectiveness of all diagnostic procedures and controls pilferage / waste of chemical/ kits/supplies.
• Any other duty /responsibility as and when assigned by the senior management