Responsibilities,
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Ensure right product mix is available at outlet.
Initiate market research studies or analyze their findings.
Provide leadership to loyalty program and increase member base.
Ensure effective result oriented through marketing campaign.
Ensure effective communication of brand positioning and product differentiation and developing brand equity.
Improve customer visit and buying experience at retail outlets.
Ensure retail outlets design and product display is appealing.
Plan and administer the firm’s Marketing Operations budget; support development of regional marketing budgets.
Maintaining cost effectiveness of regional promotion activities.