Essential Functions:
• Provide support to Ecommerce projects with product management, ideation, submission, delivery, and enhancement of the product.
• Proficiency with website analytics software. Knowledge of ecommerce metrics and key-performance indicators.
• Work cooperatively with eCommerce Managers and Team Members
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Analyze link profile to identify potentially toxic and/or spammy links
• Develop SEO/SEM roadmaps, including recommendations on site structure and link opportunities; assess the impact and lead cross-functional coordination of resulting SEO/SEM projects
• Monitor overall SEO/SEM program success with regards to ranking, indexed pages and backlinks
• Perform competitive analysis and benchmarking and monitor and measure search positioning
• Guide mobile SEO/SEM strategy moving forward
• On-Site Optimisation (title tags, meta descriptions, etc.)
• Outreach Strategy and implementation
• Developing an optimization plan
• Making changes necessary to the site and implementing the plan.
• Provide SEO/SEM analysis and recommendations in coordination with elements and structure of websites and web pages
• Reporting on success and activity to clients
• Liaising with management team
• Geographical targeting and geo search
• Provide recommendations and execute/manage strategies for content development in coordination with SEO/SEM goals – general and keyword specific
• A critical element of this role is to improve rankings for the clients assigned to your portfolio, and deliver reporting on a monthly, bi-weekly or weekly basis.
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).