Kaarvan Crafts Foundation is an independent body, working under the institutional approach of social entrepreneurship since 2004. We are enthralled by the idea of broadening gender equality and economic stability in Pakistan thereof operating as life skills providers and income generating catalysts for women in penurious communities. Our modus operandi incorporates a theory of change where mobilization, training and empowerment of marginalized women take place. Our key objective is to dispense the wisdom of self-realization among women, so they could take charge of their own lives. Till date, we have more than 14,000 beneficiaries from our several training and skill development initiatives. Kaarvan intends to take Pakistan to a future, free of gender-discrimination along with a firm economic status, and we believe that this possibility only relies on the social and economic empowerment of women.

We are in need of a Search Engine Optimization Expert, who has the ability to perfom the following tasks:

1.     Working knowledge of HTML, CSS, WordPress (its SEO plugins) and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors.

2.     On Technical SEO side:  must have ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.

3.     Make technical recommendations to developers as per the SEO guideline.

4.     Constantly check search terms, rankings and analytics to monitor performance of the websites and make recommendations for improvement.

5.     Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance;

6.     Community building - to drive targeted and loyal traffic to a website;

7.     Use social media to distribute content and encourage more external sites to link to your content - giving you more authority.

8.     Develop and integrate content marketing strategies.

9.     Monitor the algorithms set by the search engines to keep up to date with changes.

10.  A deep understanding of mobile strategy and how it relates to SEO

11.  Familiarity with the best tools in the trade

12.  Performing ongoing keyword research including discovery and expansion of keyword opportunities

13.  Researching and implementing content recommendations for organic SEO success

14.  Track, report, and analyze website analytics and campaigns

15.  Perform ongoing keyword discovery, expansion and optimization

16.  Develop and implement link building strategy

17.  In-depth experience with website analytics tools.

Only experienced and serious candidates are encouraged to apply.