Creating content, including text posts, video, and images for use on social media

• Promoting products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy
• Scheduling social media posts using applications such as Hootsuite and Tweet
• DeckInteracting with customers and dealing with customers’ inquiries
• Developing new social media strategies and campaigns
• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
• Keeping track of data and analyzing the performance of social media campaigns
• Collaborating with colleagues from across marketing departments to ensure branding is consistent
• Meeting with clients and other stakeholders (such as social media influencers).
• These meetings may involve pitching potential marketing campaigns.
• Setting up alerts to monitor brand performance across the Internet and do measures to rectify compromised brand Image
• Using social media listening tools to analyze competition and find opportunities to create and distribute content